Stop losing leads.
Kill the busywork.
Fixed-price automation systems for home-service businesses — HVAC, plumbing, electrical. Missed-call text-back, instant follow-up, pipeline, onboarding, and reporting.
One workflow, mapped end-to-end.
- One workflow mapped end-to-end
- Prioritized roadmap: quick wins → bigger wins
- Tool & data-flow recommendations (no forced stack change)
- Scope options: Quick Fix vs. Build Sprint
- Missed calls after hours → no follow-up
- Forms / DMs → slow response
- Quotes sent → no follow-up
The three leaks that cost trades the most work.
Start with the workflow that’s bleeding the most jobs. Each one is a fixed-price build you own outright.
Missed-call text-back
Turn missed calls into booked callbacks with instant SMS triage, so an after-hours ring doesn’t become a lost job.
See howInstant lead follow-up
Forms and DMs feed a configured first-response workflow with pipeline updates. Timing depends on provider access, system availability, and your approval settings.
See howQuote follow-up
Optional 24h / 72h follow-ups that stop the moment a reply or booking is detected. Business results vary.
See howFixed-price builds. Clean handoff. No lock-in.
We design and implement automations that you own. You get documentation, training, and a clear support path after launch.
- We connect through each tool’s official login — we never hold your passwords.
- Documentation + handoff included with every build.
- Works with your current tools (Make, Stripe, Calendly, and more) when access and provider capabilities permit.
Built to keep client data yours.
- Official-login connections only — no shared passwords.
- Your systems, your accounts, your data.
- Human approval before anything goes out.
Want the full breakdown? See our security approach →
A charted course from audit to launch.
Four legs, one clear heading. No open-ended retainers — you always know where the build is.
Audit & roadmap
Map one workflow end-to-end and prioritize the quick wins.
Build & test
Implement on your tools and test against real cases before go-live.
Launch & train
Ship it, document it, and train your team on the handoff.
Improve (optional)
Tune and extend once it’s proven in the field.
Fixed price, published up front.
No retainers, no hourly billing, no surprise invoices. Pick a starting point — your free audit confirms the right scope before anything is agreed in writing.
- One workflow, built end-to-end
- Up to 3 integrations
- Two revision rounds
- Documentation + 30 days of support
- Exactly three workflows
- Sales-pipeline foundation
- Documentation, training & handoff
- Add-ons: CRM setup or extra workflow — $1,500 each
- AI Readiness Sprint from $2,500
- Private AI agent & knowledge builds $15K–$50K+
- Runs on your hardware — your data stays put
- Scoped to your systems
Ongoing support available from $1,000/month after a completed build. We don’t guarantee revenue, lead volume, or other business results — see terms.
What are missed calls costing you?
A quick estimate. Every unanswered call is a job that can go to whoever answers first — usually a competitor.
Most of this is recoverable with a missed-call text-back workflow that replies in seconds and books the callback automatically. Estimate only — your numbers will vary.
New practice. Senior standards. Everything in writing.
We’re a founder-led practice just getting started — which means direct, senior attention on every build and total transparency instead of a sales team. Here’s what we put in writing before any work begins.
Fixed price, in writing
Scope and price are agreed before we start — no retainers, no hourly billing, no surprise invoices. Any refund or credit is stated in your written project agreement.
You own everything
Every automation is built on your own accounts and handed off with documentation and training. No vendor lock-in and no ongoing dependency on us.
Security-first by default
We connect through each tool’s official login and never hold your passwords. Human approval happens before anything sends, and your client data stays yours.
“I started Waypoint to build automation the way I’d want it for my own business — fixed-price, documented, and yours to keep. You work directly with me from the first call to the final handoff, and nothing goes live until it’s right.” — Micah Wilson, Founder
Trades & industries we build for.
Hampton Roads & the Virginia coast.
Find your biggest time leak — free.
One workflow mapped end-to-end, a prioritized roadmap, and clear scope options. No retainer, no obligation.
Clear delivery target: a scoped workflow is typically targeted for launch within 10 business days when required access and approvals are available. Third-party approval timelines (such as carrier SMS registration) can extend that target. Any refund or credit must be stated in the written project agreement. See terms.